Please join us next Tuesday,
October 13 for a Horn Wrap call with Kevin Hueser, Vice President of Beef
Margin Management with Tyson Foods. Recently, Tyson Foods unveiled "BeefCARE", a
third-party sustainability verification program for cattle ranchers. More
information on the program can be found HERE.
The U.S. Cattlemen's Association is interested in learning more about how
Tyson Foods sees this program playing into the larger cattle and beef
production chain.
This call does not represent an endorsement of
BEEFCare - rather, we hope participants will ask the hard questions in an
open, informal conversation setting so that we can better understand the
intentions behind this program.
Mr. Hueser has over 36 years of experience in the beef supply chain, and
USCA was pleased to host him at our 2017 Cattle
Producer's Forum in Billings, Montana.
We are very much looking forward to the
opportunity to continue the conversation on next week's Horn Wrap call. Mark
your calendar and make plans to join us!
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