Research Collaboration Aims to Improve Efficiency in Cattle Ranching Operations
CALGARY, Alberta, February, 3, 2020 – Noble Research Institute, LLC and GrowSafe Systems Ltd. have entered into a new research agreement that aims to improve efficiency in cattle production and aid ranchers in making management decisions.
“We are delighted to align
ourselves with industry-leading partners such as Noble Research Institute who provide
the high-quality research necessary to develop innovations that bring genuine benefit
to the producer,” said Gareth Llewellyn, GrowSafe Systems chief executive
officer. “The future is in managing animals as individuals across their whole
lifetime. I believe it is up to us, the technology providers, to provide the
answers for how we will do this in a cost-effective manner. We need to work
together to create a common, open ecosystem that enables data to be combined
The new research collaboration
extends a partnership between Noble and GrowSafe that dates back to 2010.
“Collaboration and research are
cornerstones to promoting proper land stewardship and regenerative agriculture,”
said Steve Rhines, Noble Research Institute president and chief executive
officer. “We understand the challenges that ranchers face each day. Noble’s goal
is to partner with like-minded companies to conduct transformational research that
promotes efficient use of resources while helping producers stay viable. A
producer who is profitable will make decisions focused on regenerating their
land, and healthy land, in turn, is good for all of society.”
The five-year research commitment
embarks on three sequential studies to standardize methods of measurement,
demonstrate selection for residual feed intake (RFI) in both dry lots and
pastures, and integrate databases spanning from land stewardship to producer
profitability. The three studies include:
The research will focus on the use of GrowSafe Beef. These in-pen weighing units non-invasively measure individual animal partial body weights and watering behavior while animals drink at a water trough. The technology weighs every second an animal is standing at the trough, which can mean an average of 45 weights, 8-10 times per day.
GrowSafe Systems Ltd. builds advanced animal agriculture systems to help producers optimize their operations. GrowSafe’s advanced data acquisition platform features integrated hardware and software analytics that provide producers with data to make better decisions for their operations. Today, GrowSafe is helping to raise more efficient, environmentally friendly and healthier animals in 22 U.S. states, seven Canadian provinces and on farms in Mexico, Panama, Australia, Brazil, Uruguay, Namibia, South Africa, New Zealand, Russia and across Europe.
About Noble Research Institute
Noble Research Institute, LLC () is an independent nonprofit agricultural research organization dedicated to delivering solutions to great agricultural challenges. Headquartered in Ardmore, Oklahoma, Noble Research Institute conducts fundamental, translational and applied research; offers no-cost consultation and education to farmers, ranchers and land managers; operates seven research and demonstration farms; and educates students of all ages about science and agriculture. Noble Research Institute was founded by Lloyd Noble, an Oklahoma oilman and philanthropist, in 1945 as The Samuel Roberts Noble Foundation to advance agriculture and land stewardship.