Red Angus Association of America Brings in Two New Marketing Specialists
DENVER — The Red Angus Association of America is pleased to announce two new additions as commercial marketing specialists — Cory Peters and Taylor Ohlde. These individuals will be traveling extensively to ranches and sales to promote RAAA marketing programs, conducting audits for the Red Angus Feeder Calf Certification Program and working closely with commercial producers to achieve their individual herd goals.
Peters derives from Dorchester, Nebraska, and holds a deep passion for the cattle industry. He earned two bachelor's degrees in animal science and grazing livestock systems from the University of Nebraska-Lincoln in 2016. Since then, Peters has worked at Lone Creek Cattle Co. as the cattle procurement agent and data management coordinator.
Ohlde hails from Winchester, Kansas, and has been working closely with cattle producers and helping them maximize their breeding programs for more than a decade. Ohlde obtained his bachelor's degree in animal science/business from Kansas State University in 2018 after receiving his associate degree from Hutchinson Community College. Ohlde brings experience in animal nutrition, sales and marketing to the association, most recently serving as a feed sales specialist at Central Valley Ag.
“I have been a consultant and done marketing for many different segments of the beef industry, but I always come back to the value of the brood cow,” Ohlde said. “I find Red Angus to be the type of cattle that can survive in a variety of climates and cowherds to make a positive impact.”
RAAA is excited to have both young professionals working with producers. Peters and Ohlde both started their positions Sept. 11.
“We are pleased to announce the hiring of Cory Peters and Taylor Ohlde as new additions to our commercial marketing team,” said Tom Brink, RAAA CEO. “Both have tremendous industry backgrounds, along with the educational foundation and service-oriented mindset to assist our breeders and commercial bull customers in a variety of ways. Our vision is to take Red Angus to the next level, and Cory and Taylor will help us accomplish that.”
For more information about the Red Angus Association of America or marketing programs for Red Angus-influenced cattle, visit RedAngus.org.
The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.