Premier Herds Offer Heifers for Red Angus Foundation, Inc. Annual Auction


Denver – All eyes will be on the block at the upcoming Red Angus Foundation, Inc. auction during the 68th National Red Angus Convention. The auction will take place Sept. 16, 2021, at 7 p.m. at the Riverside Hotel in Boise, Idaho. Numerous generous donations have been made to ensure the highest quality of items for bidding, however, the jewel of the evening is the “Pick of the Herd” graciously donated by McCann Red Angus, Loosli Red Angus or Rocking Bar H Ranch. 


Buyer of the “Pick of the Herd” will have his or her choice from the designated heifer group from these prominent herds. Additionally, on Thursday morning during the Superior Livestock Productions sale, Lorenzen Ranches will offer a heifer from either the 2021-born or 2022-born heifer crop. This is a unique year for the auction as two buyers will walk away as “Pick of the Herd” winners.


The proceeds of this prestigious sale will be directed to the RAFI Research and Development Fund. This fund ensures RAFI will continue to finance meaningful research projects throughout the U.S. and continue RAAA’s longstanding tradition of providing universities with much needed beef cattle research funding.


In addition to the “Pick of the Herd,” buyers will vie for numerous items on the RAFI Auction:

 $1,500 discount on a Silencer chute

 Decorative cow skull

 Jim Morton canvas photograph

 “Founder’s Vision” framed 1/250 print

 ADM Cellarator Turbo Drench product

 MoorMan’s mineral

 Cattlemen’s Congress parking passes

 $1,000 Herdbull Voucher

 Buffalo Soldier revolver

 Historic First Annual Ron Bieber Sale Poster

 Green Mountain Antelope Hunt

 Jeremy Hansen “Red Angus” acrylic painting


For those not in attendance, DV Auction will broadcast the sale live. Descriptions of the heifer-donating ranches and auction items are available at


The RAFI Auction is one of many distinguished events during the National Red Angus Convention. Also on the docket are the Commercial Cattlemen’s Symposium, keynote addresses from Carey Portell, Kiah Twisselman Burchett and Lance Pekus, multiple educational workshops, a women’s agriculture symposium, social and dinner at the Boise State University Sky Center, election of new board members, a live music performance by Cliff Miller Music, and the annual awards banquet. 


It’s not too late to register for the National Red Angus Convention but room blocks are filling fast. Producers interested in attending can view the full convention schedule and auction details at



The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit