DULUTH, Ga.
(Feb. 10, 2020) — The new documentary “Cattle First” captures how one
ranching family is preserving the land, promoting animal health and protecting
a legacy.
The 40-minute
film, available for viewing at CattleFirstMovie.com,
follows the Johnson family’s experiences as cow-calf producers, and provides
perspectives on all aspects of ranching. Family members share their
philosophies on progressive land management and the health and well-being of
their animals.
“Ranching isn’t
just a business, it’s a way of life,” said Will Johnson of Flying
Diamond Cattle Ranch. “We’re honored to be featured in this documentary by Boehringer
Ingelheim, and believe that putting cattle first is one of our guiding
principles — our livelihood depends on it.”
The Johnsons
are raising a sixth generation on the eastern and central plains of Colorado.
They’re raising cattle, too, in much the same way that the family raised them
in the early 1900s: allowing them to graze in the sweeping pastures that
support efficient breeding, while employing the latest techniques in animal
healthcare.
“Our
multi-generational history means a lot to us, but we still face challenges from
the public perception of what it means to be a rancher,” said Johnson. “We’re
passionate about producing safe, high-quality beef for consumers, and want to
show them our commitment to it.”
The documentary
premiered at the 2020 Cattle Industry Convention in San Antonio, and is now
available to view at CattleFirstMovie.com.
It will also be screened at National Ag Day in Washington, D.C., on March 24.
The film is
brought to you by Boehringer Ingelheim. “We are dedicated to helping the cattle
industry improve the health and well-being of its animals, to ensure it remains
successful for generations to come,” said Scott King, DVM, director of cattle
marketing, Boehringer Ingelheim. “We’re proud to feature a ranch that embodies
our company’s Cattle First philosophy while encouraging others to do the same.”