NCBA Announces Its Annual "Cattlemen's College" Sponsored By Zoetis

Centennial, CO - Tune in to Tennessee for the 28th annual Cattlemen's College, Aug. 9-10, which kicks off the 2021 Cattle Industry Convention & NCBA Trade Show in Nashville, Tenn. Cattlemen's College, sponsored by Zoetis, brings thought-provoking, stimulating sessions that can help generate better returns for operations.

"We've designed Cattlemen's College with the producer in mind and have created the best education experience available based on past attendee feedback," said Josh White, executive director of producer education & sustainability with the National Cattlemen's Beef Association. "Our goal is to offer a variety of topics and feature the best speakers, providing great value for producers."

The event includes two days of learning, idea sharing and networking. In addition to Monday's "producer's choice" sessions which provide a preview of Tuesday's educational experience, risk management is the headlining topic. Sessions will focus on the basics of business risk and tools and resources available for producers as well as a deep dive into Livestock Risk Protection and diversification.

The Zoetis Demonstration Arena features a live animal genomics demonstration where tradition collides with innovation and genetic insights are envisioned to help better inform decisions to enhance production efficiency throughout the beef supply chain. Monday concludes with an evening reception offering an opportunity for everyone to gather with friends and reconnect.

This year's event features cutting-edge topics and top industry leaders such as Tuesday's keynote speaker, Dr. Jayson Lusk from Purdue University who will discuss industry impacts from COVID-19 and keeping beef at the center of the plate. There will be 18 sessions and six educational tracks to choose from including making better decisions for better outcomes, cattle breeding & selection, maintaining a healthy herd, practical nutrition, sustainability and hot topics such as preparing for activist threats.

More than 1,000 people attend this popular event each year, but for those not attending the Cattle Industry Convention in person, a new virtual option of Cattlemen's College will be available for 2021, combining selected live sessions and recordings for participants to view at home. Whether participating in person or experiencing the event virtually, all sessions will be recorded and available for registered attendees to watch at any time in the future.

Registration begins June 1, 2021. Look for the Education Package, which offers the best value. For more information, visit

"Make plans to arrive early in Tennessee and kick off your convention experience with Cattlemen's College, we can't wait to see you there," said White.

Source: National Cattlemen's Beef Association (NCBA)