Celebrating Excellence: The 2023 Cattle Marketing Hall of Fame Inductees

The heart of the American Cattle Industry beats stronger with the contributions of individuals who shape its competitive landscape.

Celebrating Excellence: The 2023 Cattle Marketing Hall of Fame Inductees

The heart of the American Cattle Industry beats stronger with the contributions of individuals who shape its competitive landscape. The Cattle Marketing Hall of Fame annually honors those exceptional figures whose dedication to competitive marketing and true price discovery defines the industry's foundation. This year, five remarkable individuals step into the spotlight, embodying the spirit of the cattle market and exemplifying the values that fuel its success.

Robert Joe Fisher, Jr. - Pioneering Spirit from Oklahoma City, Oklahoma

Born on May 23, 1950, in Oklahoma City, Robert Joe Fisher, Jr. carved his path with distinction. A graduate of the Oklahoma Military Academy in Claremore, his journey was marked by excellence. Fisher's service extended beyond academia, as he donned the uniform of the United States Air Force, serving both actively and in reserves. Through his dedication to education and military service, he embodied the values that underpin the cattle industry.

John C. "Jack" Hunter - Ardmore's Ranching Heritage Advocate

In the rugged corner of Fall River County, Ardmore, South Dakota, John C. "Jack" Hunter emerged as a champion of ranching heritage. Born on April 4, 1951, Hunter's roots run deep as the fourth-generation born on a ranch. His parents, John W. "Jack" Hunter and Mary Berquist, established not only a ranching legacy but also a commitment to preserving the industry's values. Hunter's life journey showcases a steadfast connection to his roots and an unwavering dedication to the cattle world.

Jackie Moore - Auctioneer Extraordinaire from Joplin, Missouri


Jackie Moore is a name synonymous with the energy and dynamism of the livestock auction business. His presence exudes confidence, and his impact on the industry is immeasurable. A seasoned appraiser and auctioneer, Moore's persona resonates with those he encounters. With a career spanning almost three-quarters of his life, Moore's unwavering dedication and quick wit define his remarkable journey in the cattle industry.

Gerald Don "Beef" Palmer - A South Dakota Legend


Hailing from Martin, South Dakota, Gerald Don "Beef" Palmer commands respect through a lifetime of devotion to the industry. Born on September 27, 1934, Palmer acquired his enduring nickname "Beef," becoming a figure of familiarity and camaraderie. A true South Dakotan, Palmer's journey embodies the heart and soul of the cattle world, and his impact is woven into the fabric of the community.

John E. "Cowboy Jack" Steinmitz - A Lifetime of Dedication from Hertha, Kansas

The story of John E. "Cowboy Jack" Steinmitz reads like a testament to unwavering passion and commitment. Born on October 21, 1920, in Hertha, Kansas, Steinmitz's connection to the cattle industry began at the tender age of 12. Starting as a check-in boy at an auction market, he embarked on a journey that spanned decades and left an indelible mark on the industry. Steinmitz's legacy reflects the spirit of Kansas and the profound impact of a life dedicated to the cattle market.

In the face of a dynamic industry, these individuals are the pillars on which the American Cattle Industry stands. Their dedication to competitive marketing and true price discovery enriches the industry's essence, safeguarding its future. The Cattle Marketing Hall of Fame celebrates their journeys, honoring their contributions that resonate through the lives of countless cattle producers and enthusiasts.

ABOUT TRIBUTE  (THANK YOU FOR FEEDING THE WORLD)

TRIBUTE is a brand of Beef2Live that is dedicated to recognizing and celebrating the hard work and dedication of everyone involved in producing the best beef in the world. From the cow-calf producer to the stocker operator, from the livestock auction to the feedlot and processor, every step in the process of producing high-quality beef requires a significant amount of effort and commitment.    MORE...