Lisa Bryant Joins Red Angus Association of America Team
Denver — The Red Angus Association of America welcomes Lisa Bryant to the Red Angus communications team. Bryant's primary responsibilities will include publishing the Buckle & Banner magazine, managing Association newsletters, maintaining social media accounts and enhancing the design services segment of the team.
“We’re excited to have Lisa join our team at Red Angus. She brings with her many years of experience and a stacked deck of skills and her presence will allow us to expand our efforts to a broader audience of the beef industry,” said Brandi Buzzard Frobose, RAAA director of communications.
The Ada, Oklahoma, native will add a wealth of marketing and communications experience to the communications team. She has owned Cowboy Connection Designs & Communications, a full-service agency specializing in the agricultural industry, for 22 years. Bryant has worked with more than 130 clients including several breed associations, industry checkoffs, ag groups and individual ranches.
She holds bachelor’s degrees in animal science and ag communications from Oklahoma State University, where she was a member of the reserve national champion livestock and meats judging teams, and served as state 4-H vice president and a director of the American Junior Hereford Association. She was named Outstanding Animal Science Senior upon graduation. Professionally, she has been actively involved for a number of years with the Livestock Publications Council and OSU Animal Science Alumni Association, serving both organizations as president and director. In 2014, she was recognized with the LPC Distinguished Service Award.
Tracing her farming and ranching roots at least seven generations deep, Bryant lives on her family farm in south central Oklahoma where she helps manage a diversified operation consisting of commercial cow-calf and Boer goat herds, pecans, hay and a retail pecan farm store.
“I’m excited to work with such a reputable breed of cattle and its breeders,” said Bryant. “Working hand-in-hand with the talented staff at the Red Angus Association of America, I hope to keep Red Angus breeders and commercial cattlemen better abreast of the latest Red Angus news, industry information and advice to keep breeders more efficient, more profitable and more productive.”
Bryant started in her new role on June 7 and can be reached at email@example.com.
The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.