The Cattlemen's Beef Promotion and Research Board (CBB) has launched a newly redesigned and updated website at that will make it easier for cattle producers to quickly find information about the national Beef Checkoff program. 

"One of our primary goals is to better communicate with producers so that they know exactly how their checkoff dollars are being spent," said Greg Hanes, CEO of the Cattlemen's Beef Board. "By updating our website, we're continuing our mission of clear communication that will help producers become more aware of how the checkoff is positively influencing beef demand." 

The website now features revised navigation and a blog-like structure that makes it easier for visitors to quickly find content and information that's relevant to their unique needs and interests. Key information - including frequently asked questions (FAQs), the Beef Industry Long Range Plan and an explanation of how checkoff money is invested - is readily available on the website's home page. 

In 2018, the CBB launched The Drive, a complimentary producer newsletter that contains the latest industry facts, statistics and stories highlighting the many ways checkoff dollars are driving demand for beef worldwide. Articles, infographics and other content from current issues of The Drive's print and email editions are featured prominently on the updated website, keeping it fresh and encouraging repeat visits. Website visitors may also sign up for a complimentary subscription to The Drive. 

"We've received extremely positive feedback about The Drive since introducing it last year," Hanes said. "Now, by making The Drive's content available on the new website, we're providing producers with the opportunity to get checkoff information online as well as in print or via email." 

For more information about the Beef Checkoff and its programs, including promotion, research, foreign marketing, industry information, consumer information and safety, contact the Cattlemen's Beef Board at 303-220-9890 or visit the new website at

Source: Cattlemen's Beef Board news release