Cale Hinrichsen Joins the Red Angus Association of America

DENVER – The Red Angus Association of America welcomes Cale Hinrichsen to its marketing team as a commercial marketing specialist. Hinrichsen will travel extensively to ranches and sales to promote RAAA marketing programs, conduct audits for the Red Angus Feeder Calf Certification Program and work closely with commercial producers to achieve their individual herd goals.


“We are pleased to add Cale to our team,” said Harold Bertz, RAAA director of commercial marketing. “He brings real world knowledge, experience and enthusiasm that Red Angus producers will appreciate. We look forward to Cale’s contributions to our commercial producers’ marketing efforts.”

Originally from Westmoreland, Kansas, Hinrichsen comes from a cattle industry family. A fourth-generation rancher, he and his family own and operate Hinrichsen Ranch, a registered Angus cow-calf operation. Throughout his youth, Hinrichsen was heavily involved in junior cattle programs at both the state and national levels.

He attended Oklahoma State University and graduated with a bachelor of science in agribusiness with minors in marketing and farm real estate appraisal in May 2021. While at OSU, he was a member of the OSU livestock judging team, Block & Bridle, collegiate Farm Bureau and the Alpha Gamma Rho fraternity.

Outside of his career goals, Hinrichsen plays an active role in his family’s operation, enjoys hunting and is an avid golfer.

“I am excited about joining the Red Angus Association of America as it gives me the opportunity to utilize my previous knowledge and experiences to help producers maximize their potential and marketing opportunities. I have always enjoyed great cattle and meeting people in the livestock industry. Working for RAAA allows me to meet with Red Angus producers and I look forward to visiting their ranches throughout the upcoming year,” said Hinrichsen.

Hinrichsen started in his new role on Dec. 31 and can be reached at or (785) 456-3969.

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit