Beef. It’s What’s for Dinner. Helps Consumers Prepare Beef At Home
DENVER, March 23, 2020--The Global Marketing and
Research team at the National Cattlemen’s Beef Association, a contractor to the
Beef Checkoff, along with State Beef Councils across the country, are
leveraging their extensive library of content, including advertisements,
recipes, cooking videos and educational materials about beef nutrition to help
consumers while they are home during the pandemic.
“We know consumers are seeking preparation and
recipe tips for cooking beef at home,” said Alisa Harrison, senior vice
president of Global Marketing and Research at NCBA. “The good news
is that BeefItsWhatsforDinner.com and our partners with the Federation of State
Beef Councils have great recipe ideas, resources and cooking tips that can help
consumers as they transition to eating at home more.”
These same recipes and resources are also being
provided to food influencers, supply chain partners and the news media to
support their efforts to educate consumers about food preparation and healthy
eating. Additionally, NCBA, is keeping in close contact with supply chain
partners to provide support as they adjust to the current consumer and business
Beef preparation and recipes tips that are being
provided to consumers through Checkoff-funded content include:
· Cooking Lessons – These lessons provide step-by-step instructions and
tips for a dozen different cooking methods, from grilling to pressure cooking,
these cooking lessons are a great resource for all levels of home chefs.
· Beef Safety
Information – From beef
handling and storage information to preparation
guidelines and additional
tips, the Beef Checkoff is providing consumers with the information they need
for a safe eating experience.
In addition to providing consumers with
information and inspiration for preparing beef at home, NCBA is also working on
two major consumer promotions to highlight beef’s great taste and nutrition
scheduled for this spring and summer. In April, Beef. It’s
What’s for Dinner. will release three videos with nationally
recognized chefs sharing their take on popular dishes that substitute beef for
other proteins. A summer grilling promotion is planned to begin
Memorial Day and run through Labor Day that will celebrate beef as the center
of grilling activities.
As Beef. It’s What’s For Dinner. lends
consumers a hand when it comes to preparing beef at home through this time of
unknowns, farmers and ranchers are urged to follow Beef. It’s What’s
For Dinner. on social media platforms, including Facebook, Instagram and Twitter, to see how Beef Checkoff dollars are helping consumers feel
confident in choosing and preparing beef and can rest assured that the beef
industry is committed to providing safe, healthy, wholesome beef to the food
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA)
is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is
administered by the Cattlemen’s Beef Board, with oversight provided by the U.S.
Department of Agriculture.