Auction Markets Earn Red Angus Recognition for Marketing Opportunities

DENVER – The Red Angus Association of America strives to support cattle producers who take advantage of value-added marketing programs and capitalize on demand for Red Angus genetics from feedlots and packers. Such goals are not achieved alone and the RAAA works closely with forward-thinking livestock auction markets to best represent Red Angus producers and their cattle.

Four auction markets were recently recognized for their crucial role in supporting Red Angus producers through tactical marketing and strategic partnerships. These market owners and managers have taken steps to ensure their customers have the best possible marketing options in their respective regions and have worked tirelessly to foster profitable relationships for their customers and clients. Consistency of hosting a special Red Angus sale once or twice annually, the number of calves sold in these sales, as well as promotion of the cattle and the breed were all considered when determining which markets would receive the honor. Producers and RAAA are greatly appreciative of the efforts put forth by these auction markets, which give buyers access to superior Red Angus genetics while supporting ranchers seeking premiums for their high-quality Red Angus and Red Angus-influenced feeders. 

  • La Crosse Livestock, La Crosse, Kansas – Frank Seidel
  • Valentine Livestock Auction, Valentine, Nebraska – Greg Arendt
  • Mobridge Livestock, Mobridge, South Dakota – Jason Anderberg, Tigh Anderberg, Casey Perman
  • Ogallala Livestock Auction Market, Ogallala, Nebraska – Jay Nordhausen, Lance Van Winkle, Dwayne Mays, Scott Van Winkle

“We certainly appreciate the work that all of our partner auction markets do to make Red Angus feeder calf sales successful,” said RAAA commercial marketing specialist Barrett Simon. “Providing commercial producers with the opportunity to come together and market Red Angus feeder calves in volume lends itself to a competitive bidding environment."


Simon continued, "Each of these four markets has gone above and beyond to make their sales reputable events that consignors and buyers alike circle on the calendar. We are very fortunate to work with so many auction markets across the country that do a tremendous job, it was a real challenge to identify just four to recognize. It says a lot about these markets; the management, and especially the consignors that make these events standout year-after-year. The role these markets play is important to us, this is our way of saying ‘thank you’ to those that continue to believe in the power of Red Angus genetics and make sure that our shared customer, the consignor, has a successful marketing experience."

For those who would like additional information on added-value Red Angus programs such as FCCP or Allied Access, or to learn more about Red Angus-specific marketing sales and grids, please contact Barrett Simon at or call (316) 452-1792.




The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit