AN INDUSTRY FIRST

The American Wagyu Association is pleased to introduce the Authentic Wagyu program, offering two unique marketing options for Wagyu beef producers! Wagyu beef options will become more abundant to allow the consumer to locate Wagyu beef as participation growth in each of these programs increase. These programs are designed to be accessible to all Wagyu producers to provide a consistent, high-quality product; born and raised in the USA.

1. The Authentic Wagyu USDA Certified Meat Program is designed to differentiate the outstanding quality of American Wagyu beef. Consumers, restaurants, food service and processors can be confident that their Authentic Wagyu branded purchase is always USDA Prime quality beef. It’s Prime, Every Time!

2. The Authentic Wagyu USDA Process Verified Program (PVP) creates an exclusive “gateto-plate” marketing opportunity for US Wagyu producers. The American Wagyu Association worked extensively with both the USDA Agricultural Marketing Service and Food Safety Inspection Service for approval of one of the most unique USDA PVPs to date, including both the grading standards of the Authentic Wagyu USDA Certified Meat Program and USDA verification of product traceability from the rancher to the consumer. For more information about how you can become an Authentic Wagyu partner contact the American Wagyu Association 208-262-8100 or email authentic@wagyu.org 

Source: American Wagyu Association